Interbike, the largest bicycle industry trade show in North America, has today announced the details behind two ride experiences happening at OutDoor Demo (ODD) 2014.
Innovative Timing is back for the third straight year and will be managing The Bootleg Challenge at OutDoor Demo; and Ride 2 Recovery returns for another powerful road ride alongside some of the US nation’s wounded veterans and industry attendees.
The Bootleg Challenge
Innovative Timing has made some changes to its timed event, which will take place on 8-9 September 2014. Using only the Skyline course from 2013, all attendees are encouraged to test the latest products at ODD in an attempt to win one of 4 prizes:
- Fastest off the Rock: Awarded to the male and female with the fastest time
- King of the Rock: Awarded to the male and female with the most attempts
One significant change from 2013 will be the placement of three checkpoints on the lower areas of the mountain. Retail bike shop employees that pass through these checkpoints will be eligible for a host of raffle prizes to be distributed on Tuesday 9 September at 15:00 local time in the awards tent. Attendees interested in participating in the Bootleg Challenge should register online.
“While we encourage all riders to come out and try The Bootleg Challenge, we also recognize that a good number of retailers are only interested in riding the trails on the lower portion of the mountain,” said Kurt Hansen, Founder and CEO of ITS. “By riding through the checkpoints on the designated lower trails, retailers will be eligible to win some really great raffle prizes.”
Ride 2 Recovery
Veterans, active duty military and Interbike attendees are also encouraged to participate in the second annual Ride 2 Recovery Interbike Honor Ride on Tuesday 9 September at 08:00. This inspirational ride will start in the Mandalay Bay Convention Center parking lot, just outside of the Interbike halls, and head for ODD in Boulder City, Nevada.
The 26-mile ride will have a full police escort until the group reaches a rest stop at the Boulder City Trail, where hydration drinks and food will be provided.
Attendees are encouraged to bring their own bikes, or work with exhibitors to arrange for demos to use on the ride. A power breakfast will be provided at the start courtesy of Bicycling Magazine, and riders can capture the entire ride with cameras loaned courtesy of Sony Electronics.
Attendees interested in participating should register online.
A limited number of booth space and sponsorship opportunities are available at OutDoor Demo, and can be purchased directly through Interbike. Contact Andria Klinger, Sales Director at +1 949 226 5745 (andria.klinger[at]emeraldexpo.com) for more information.
Interbike returns to the Mandalay Bay Convention Center beginning with OutDoor Demo in Boulder City, Nevada, on 8-9 September 2014, followed by the Interbike Expo on 10-12 September 2014.
Interbike is the largest bicycle trade event in North America, bringing together manufacturers, retailers, industry advocates and media to conduct the business of cycling. Established in 1982, the show gathers more than 1,200 cycling-related brands, over 25,000 total attendees annually and is considered one of the most important global trade events for the bicycle industry.
Interbike is one of 90 premier trade events owned and operated by Emerald Expositions, a leading producer of large business-to-business tradeshows. Emerald Expositions, based in San Juan Capistrano, California, produces shows and conference events globally that connect more than 525,000 buyers and sellers across nine diversified end-markets. Markets covered include general merchandise, sports, hospitality and retail design, jewellery, photography, decorated apparel, building, healthcare and military.
