OSMO Nutrition, ‘the company that launched the first ever line of sports hydration and recovery products specifically optimized for female physiology’ has rolled out its new hydration line formulated specifically for kids.
According to the company, ‘Awesome Orange’ Osmo for Kids is a drink that parents don’t have to feel guilty about giving their kids. As OSMO Nutrition points out, unlike unhealthy sugary ‘sports’ drinks or diluted juices, Osmo for Kids is scientifically formulated for all kids and all occasions:
OSMO has highlighted a number of key areas it has focused on for the new kids range:
- Sodium: Kids need to ingest less sodium than adults due to lower sweat sodium losses. Osmo for Kids contains 100mg per serving.
- Potassium: Potassium is needed with sodium to help move water into the bloodstream. Osmo for Kids contains 30mg potassium.
- Sugar: To maintain an effective fluid uptake, Osmo for Kids has been designed at a 1% carbohydrate solution comprised of glucose and sucrose.
- Clean and Healthy Ingredients: Staying with the ethos of the company, the kids formula uses organic freeze-dried fruit with added organic tangerine oil to ‘punch up’ the flavour for kid’s palates. There are no fillers nor flow agents, or other ingredients that may cause hyperactivity.
“Being a scientist, and knowing the influences of hydration on health, I am very aware of the impact severe dehydration has on children around the world,” said Dr Stacy Sims, Co-Founder of Osmo Nutrition and Exercise Physiologist.
“When I became a mom, my focus on performance hydration became a passion for finding the best hydration solution for my daughter and all children. I developed the Kids formula to meet the specific physiology and needs of sweaty and active kids of all ages: be it for sports, for general thirst, and/or an electrolyte replacement for when our kids are ill, as opposed to diluting juice, pedialyte or sports drinks.
She continued, “Osmo for Kids is great-tasting and made with organic fruit, and contains no artificial colours nor sugar substitutes, hidden ingredients or additives.”
The ‘Awesome Orange’ is the first of its kind for kids and is now available in single serve packets online at www.osmonutrition.com.
Osmo Nutrition produces its sports hydration and recovery products ‘based on sound, peer-reviewed science, fieldwork with athletes, and the pioneering work of co-Founder Dr Stacy Sims.’ The brand philosophy is to use science and physiology to create unique products for men, women and children.
