This November, blueseventy has forged a partnership with UK charity the Pink Ribbon Foundation, in the fight against breast cancer.
The Pink Ribbon Foundation (Reg. UK Charity No. 1080839) has a mission to provide crucial funds to UK charities that support those affected by breast cancer, and advance its early detection and treatment.
Up until February 2015, blueseventy will be donating 10% from each pink neroTX technical race suit sold on its UK website to the Pink Ribbon Foundation. This will ensure that breast cancer charities nationwide across the UK benefit from money raised.
The partnership came about because of the unique way a 13-year-old club swimmer chose to support his mum with breast cancer; he opted to race in a bright pink neroTX. It was blueseventy’s nero specialist Becky Jenkins that met parents from his club who shared the story.
“Not many boys dare to wear pink, especially at that age,” Becky said. “I was touched by the fact he wanted to stand up on the blocks at swim meets and show the world, and his mum, that he was supporting her. It’s an inspiring statement from such a young boy.”
She added, “Team England Commonwealth swimmer Tilly Gray is among the swimmers backing the campaign and our hope is that more swimmers will go pink for breast cancer awareness to help us to raise as much money as possible for the Pink Ribbon Foundation.”
1 in 8 women will be diagnosed with breast cancer in a lifetime and with over 1,200 Amateur Swimming Association affiliated clubs in the UK, it’s likely most people involved in competitive swimming will know of someone, or an entire family, affected by breast cancer.
Lisa Allen from the Pink Ribbon Foundation said “We’re delighted to be partnering with blueseventy. Not only do we hope to raise money for a number of charities, we also want to raise awareness of the importance of a healthy lifestyle in the prevention of cancer.”
She continued, “A lot children swim competitively through their teenage years and this is brilliant for instilling good exercise routines in their adult life, as well as awareness of the benefits of an active lifestyle. Perhaps one of the lesser-known benefits is that it can help reduce the risk of developing breast cancer later in life.
“Hopefully we can make people more aware of the positive impact of swimming for all and to keep more people active for longer in the fight against cancer.”
To kick-start its campaign, blueseventy will be giving 25% off a pink neroTX with the code POWERFULINPINK during the month of November. Consumers can simply enter the code at the online checkout at blueseventy.co.uk.
www.blueseventy.co.uk
www.pinkribbonfoundation.org.uk
