Film directors Adam and Nathan Freise, known for their Hollywood blockbusters including World War Z and Gravity, have created a short film that plays on ‘the eternal fight between monster and hero.’
They have teamed up with XTERRA triathlete and 3-time off-road tri world champion Lesley Paterson, who is the hero of the story. Her competitor: a gigantic sound machine.
The short film was commissioned by On Running, which wanted to create a video that would inspire people to break through their barriers. Powered by the On Cloudracer running shoe, the world-class athlete breaks through the sound barrier to find her flow.
On is following a strategy of selective distribution, which has positioned the brand well with specialist retailers and as a premium brand offering. Retailers are reportedly seeing the commercial benefits of this strategy and consumers are enjoying ‘a completely unique and fun running experience.’
On’s goal is to provide retailers with the best service possible and a partnership to help increase sales for retailers. It is customer focused and offers an attentive, proactive and agile partnership at all levels, be it Sales and Tech, the Customer Service Team, or marketing personnel. According to On, ‘this is set against a backdrop of the many efficiency driven brands that are increasingly distancing themselves from their customers.’
On has a simple mission: making everyone’s running fun. On is an award-winning shoe, scooping prizes across the globe and has been awarded the likes of the prestigious Gold Award for the best performance shoe 2013 at the international ISPO sports fair.
On’s CloudTec system has received worldwide patents and the young company has become one of the fastest growing running brands since its launch four years ago. More than 80 elite athletes run in On, amongst them Olympic Gold Medallist Nicola Spirig and Triathlon World Champion Caroline Steffen.
Adam and Nathan Freise are directors with a background in architecture and design. They are based in Los Angeles and their work often carries themes of humanity and technology.
www.on-running.com
www.4tondream.com
www.lesleypaterson.com
