For the second year in a row, TriggerPoint Performance Therapy has donated a portion of its October sales to Barbells For Boobs, a 501(c)3 non-profit organization dedicated to the early detection of breast cancer, with an emphasis on women and men under the age of 40.
The donation, which exceeded US$8,000, was raised through sales of the company’s popular GRID foam rollers, in the colour pink, during Breast Cancer Awareness Month.
“Empowering people with the necessary tools to take care of their bodies is at the very core of our mission,” said TriggerPoint Founder Cassidy Phillips. “Partnering with likeminded organizations such as Barbells for Boobs provides us an opportunity to expand on our mission by helping a company that shares those similar values.”
Since its inception in 2009, Barbells for Boobs has provided over 12,000 procedures and has detected nearly 80 cases of breast cancer in persons under the age of 40, including 3 men. Typically, breast cancer screening does not start until age 40.
Barbells for Boobs provides funding to breast centres nationally across the US as a resource for thousands of men and women who do not qualify for government funding or other charitable resources in the detection of breast cancer. The organisation’s 2014 fundraising goal is US$4 million, raised through partnerships with CrossFit studios and other fitness brands, including TriggerPoint.
TriggerPoint Performance Therapy is a brand that aims to empower people to move better. The company’s innovative products are supported by simple instructions that empower anyone to manage their own therapeutic care.
TriggerPoint’s mission is to provide innovative education and products that increase, enhance or rehabilitate natural ease of movement in anyone who craves an active lifestyle. TriggerPoint is headquartered in Austin, Texas, and sells therapeutic self-care products and professional education around the world.
