Australia’s leading performance sports brand 2XU has signed an exclusive sponsorship with World Champion Australian triathlete, Craig Alexander and his triathlon coaching company, Sansego.
As one of the fittest humans on the planet, Australia’s ‘Crowie’ is a three-time Hawaii Ironman World Championship (Kona) winner and two-time Ironman 70.3 World Champion, justifying his celebrated ‘Alexander the Great’ claim to fame.
The new official 2XU Ambassadorship will see Craig train, compete and recover in 2XU’s world leading Triathlon and Compression branded apparel for the next two years. The Port of Tauranga (NZ) Half Ironman taking place this Saturday 10 January will be Craig’s debut race for 2XU.
In addition, Craig’s leading triathlon coaching brand Sansego will be supported by 2XU for the next two years; working together to develop ‘Sansego Performance’ – a new line of specialist high performance sports apparel for triathletes.
Throughout the relationship, Craig Alexander will work with 2XU on product research and development in the pursuit of the brand’s promise to facilitate human performance multiplied.
“I’m excited to be partnering with 2XU, a brand born in triathlon and spearheading cutting-edge sports apparel and innovation for athletes. I look forward to racing and training in 2XU,” said Craig Alexander.
2XU’s Director of Sales and Marketing Aidan Clarke, is also delighted to add Craig and his stable of Sansego coaches and athletes to the brand’s enviable portfolio of world-class athletes.
“Craig is one of the most inspirational athletes on the planet. His insight into the technical requirements for triathlon apparel will offer us an undoubted edge on our competition; ensuring we remain at the forefront in design, function and innovation in apparel,” said Clarke. “It’s these types of athletes and partnerships which drive us further and motivate us to perform”.
Sansego, currently incorporates five coaches located around the globe, providing personalised, one-on-one training and advice to the world’s top athletes. This year Sansego will facilitate training clinics in Brazil, Hawaii, the United States, Turkey and Australia with Craig also available as a coach.
2XU (‘Two Times You’) was launched in January 2005, and is driven by a company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sports. These include: triathlon, cycling, NBA, swimming, netball, AFL, soccer, NRL, NFL and running.
2XU is also the exclusive Official Compression Supplier to the Australian Institute of Sport.
Founded and based in Melbourne, Australia, 2XU is fast becoming ‘the most technical sports brand in the world.’ Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.
