Alii Sport – an international brand of female endurance sport inspired clothing, accessories and gear – has confirmed the addition of Paula Newby-Fraser, eight-time Ironman World Champion, to its advisory board, and Management Team.
Alii Sport President and Founder Andi Neugarten believes that as an internationally recognized athlete and celebrity, Paula’s interest, her previously unpaid endorsements of Alii Sport, and now her formal involvement will play a pivotal role in the company’s future. This will strengthen key 2016 product initiatives and the promotion of the brand in the US and worldwide.
Andi Neugarten said “As a brand, company, organization and team, we are all about authenticity.” As part of that key belief, we incorporate and adopt a theme of overcoming into the Alii lifestyle. With her epic Ironman finishes, Paula embodies all that we believe in and with her memorable Ironman finish and history of winning eight Ironman world championships is the ultimate athlete overcomer.”
Originated in the heart of the running, cycling and triathlon community of San Diego, California, Alii Sport was founded by South African native, marathoner, ex-banker and Ironman competitor, Andi Neugarten. Alii Sport enters its third year promoting its brand and products through high profile international race events, and a team of 55 accomplished international female marathoners and triathletes.
The company’s products are sold through leading merchants and retailers as well as online at www.aliisport.com. It has garnered a fan base of iconic past stars of endurance sports such as eight-time Ironman World Champion Paula Newby Fraser, Julie Moss and Kathleen McCartney. From its inception, the brand has been committed to developing contemporary design and authentic performance apparel and accessories for female athletes and active women.
Paula Newby-Fraser said, “I was very fortunate to discover Alii Sport, the most beautiful, performance based apparel which fits my lifestyle as an athlete and as a busy woman. The fabrics are luxurious, the styling is feminine and beautiful and the colours are bold and bright. It’s an honour to be able to wear these beautiful clothes.”
She continued, “I have enjoyed a long career as an athlete and this is the first time I have found a clothing line that incorporates the athletic components that allow me to train and race at my best, as well as make me look and feel beautiful. To have a line of women specific clothing designed by a woman who is an athlete herself, delivers real authenticity, and this can be felt in every piece of Alii apparel.”
Although Paula Newby-Fraser needs little or no introduction; and Alii Sport is proud to highlight her achievements in the world of triathlon. Paula is the only triathlete to transcend the sport of triathlon. Certainly, she is one of the greatest triathletes of all time:
- 8-Time IRONMAN Triathlon World Champion 1996, 1994, 1993, 1992, 1991, 1989, 1988, 1986
- 24 IRONMAN Triathlon Career Wins (1986-2004)
- Ironman World Record Holder (8:50:24)
- ‘Professional Sportswoman of the Year’ Women’s Sports Foundation (1990)
- Named ‘Greatest Triathlete in History’ Triathlete Magazine (1999)
- Named ‘Greatest All-Around Female Athlete in the World’ ABC’s Wide World of Sports & Los Angeles Times
- Named ‘Female Pro Athlete of the Decade’ Los Angeles Times for 1980s
