Leading running shoe brand, Newton Running, has launched a new nationwide US campaign called Run It, FEEL It, Spell It…
As Newton Running notes, the sport of running evokes many different feelings. Ask any runner and the answer will be different. But, according to the company, ask those who wear Newton Running shoes and their responses may be very similar. ‘To be able to feel the ground beneath them and to connect to their surroundings, but with the ability to go as far as they desire. To feel free, alive, empowered and a part of something. It’s all about the FEEL.’
Newton Running, the Boulder, Colorado-based leader in performance running shoes, is partnering with Timex to ask runners nationwide to express how running makes them FEEL by spelling out words with their run routes, launching a first-ever initiative on this scale.
Inspired by Newton’s new FEEL Campaign and an emerging trend among runners, which has seen a romantic runner in Hampshire, UK propose to his fiance by spelling the words ‘will you marry me’ with an elaborate running route, The Run It, FEEL It, Spell It Challenge will encourage runners to track their run routes using GPS devices.
Runners will then submit GPS map screen grabs – and the words therein – through Twitter and Instagram using the hashtags #RunningMakesMeFeel and #promo to win prizes including a lifetime supply of Newton Running shoes and the opportunity to be featured – with their words – in a 2015 national print ad campaign.
“There is something special about the feeling you get when you join a group of like-minded people who encourage you to rise up and run,” said Mike Nesladek, Vice President of Marketing for Newton Running. “We at Newton Running exist to make every stride better so runners can tap into the incomparable feeling of connecting with their run. Now we are asking runners around the country: how does running make you FEEL?”
The Run It, FEEL It, Spell It Challenge kicked off on 18 March and will run until 1 May 2015. The challenge is open to all runners and running enthusiasts in the US.
Newton Running, based in Boulder, Colorado, is a leader in performance running shoes for people at all levels of the sport, from first-time 5K runners to seasoned marathoners. Newton Running’s patented Action/Reaction technology provides dynamic full-foot cushioning and lightweight comfort.
Newton Running is the official footwear and run course sponsor of the IRONMAN US Series, and presenting sponsor of the Destination Races Wine Country Half Marathon Series. Newton Running shoes are available at hundreds of specialty retailers across the US and around the world or at newtonrunning.com.
Newton Running launched in 2007 by Jerry Lee and Danny Abshire. Both co-founders run the company today. Newton Running was named after Sir Isaac Newton and Newton’s third law, which is the technology that has made Newton Running shoes renowned.
