GoPro has announced an agreement to acquire Kolor, a leader in ‘virtual reality and spherical media solutions’. All Kolor employees will join GoPro and will maintain operations at the target company’s headquarters in Savoie, France.
Spherical media enables a range of immersive viewing experiences and is seen as an essential building block of virtual reality (VR), a technology that GoPro notes is ‘poised to transform entertainment, education and other industries.’
Kolor’s solutions enable users to combine multiple photographs or videos to produce high-resolution panoramic or spherical content that can be enjoyed on mobile devices, the web or in a virtual reality environment.
“We are excited to welcome Kolor to GoPro,” said Nicholas Woodman, GoPro’s founder and CEO. “GoPro’s capture devices and Kolor’s software will combine to deliver exciting and highly accessible solutions for capturing, creating and sharing spherical content.”
GoPro’s ‘Land, Air and Sea’ spherical video demonstrates what’s possible with a few GoPros combined with Kolor’s software.
‘Land, Air and Sea’ and other spherical videos from GoPro will soon be available on other VR platforms such as Oculus VR and Samsung Gear VR.
“Kolor’s mission is to enable the ultimate visual experience – to transport an audience to another time and space. Joining GoPro makes this possible,” said Alexandre Jenny, CEO of Kolor. “When the best spherical media software is combined with the world’s most versatile capture devices, our imagination become our only limitation. We’re excited to see what the world captures and shares with GoPro and Kolor.”
www.gopro.com/spherical
www.kolor.com
