Following XTERRA’s recently confirmed US strategic alliance with Salming Running, the Swedish run shoe company has now been named the Official Shoe Sponsor of the XTERRA European Championship race at XTERRA England, to be held on 30 August 2015 at Vachery Estate in Cranleigh, Surrey.
“We’re excited to get Salming fully engaged with our XTERRA Tribe, and I can’t think of a better place to do it overseas than the storied English countryside,” said XTERRA CEO Tom Kiely, who in June announced Salming as the Official Footwear Partner of the XTERRA America Tour and US Championships.
Many of the best amateur and elite XTERRA racers from around the world and across Europe will be competing in the XTERRA European Championship race, the last of 12 majors across the EU that combines a 1.5K swim with a 30K mountain bike and 10K trail run. There is also a shorter distance Sprint triathlon race on offer (750m swim / 15K bike / 5K trail run) – as well as a free family fun run, plus 10K and 20K trail runs.
Salming is a Swedish sporting goods company established in 2008 that designs, develops and markets premium products for the running, handball, floorball and squash markets under its Salming brand. The company has its head-office in Sisjön, Gothenburg on the west coast of Sweden and its North American headquarters in Raleigh, North Carolina.
Salming is committed to helping athletes improve and has developed and patented one of the most advance running analysis centers in the world. Salming RunLab’s are currently located in Gothenburg and Stockholm.
www.xterraplanet.com
www.salmingrunning.com
