Misfit and Speedo have today announced the launch of a Speedo-branded activity, swim, and sleep tracker—Speedo Shine. Speedo Shine will initially be available in retail exclusively at Apple stores worldwide on 1 September, as well as on misfit.com and SpeedoUSA.com for US$79.99.
Speedo Shine is billed as the first device of its kind designed with swimmers in mind. Proprietary lap counting algorithms embedded in the device’s firmware track a swimmer’s lap count, and works for all stroke types. Speedo Shine syncs with the Misfit app for iOS and Android and displays laps and swim distance, along with calories burned and points earned. The device will soon also work with Speedo’s personalized swim tracking app, Speedo Fit.
Speedo Shine is endorsed by elite Speedo athlete, fitness ambassador, and Olympic Gold Medalist Missy Franklin. “One of the most difficult parts of swimming for fitness is keeping track of laps and the Speedo Shine eliminates that challenge,” said Franklin.
“With the Speedo Shine, you can focus on getting the most out of your water workout and it’s also a great looking accessory to wear.”
Speedo Shine is made out of ‘durable and beautiful aircraft-grade aluminum’. Like the original Misfit Shine, Speedo Shine is waterproof to 50m. Positioned as being extremely thin and comfortable, the device is meant to be worn both in and out of the water, and also tracks walking, running, cycling, and light and deep sleep. ‘Since it never requires charging, Speedo Shine makes activity, sleep, and swim tracking a seamless experience.’
Jamie Cornforth, Vice President of Product and Marketing at Speedo International said “Speedo’s purpose is to inspire people to swim. The new Speedo Shine is a big step forward and will give swimmers the information they have always wanted, the ability to accurately track their laps, distance, calories and time.
“The new Speedo Shine also allows swimmers to take this information and seamlessly add it to their wider fitness data, providing an accurate and complete view of their total health and fitness regime. Swimming has always been a great way to improve your health and fitness—the Speedo Shine will now make swimming an even more valuable and effective experience.”
Misfit invents and manufactures wearable and smart home products. The company was founded in 2011 by Sonny Vu with John Sculley, the former CEO of Apple and Pepsi, and Sridhar Iyengar, co-founder and former CTO of AgaMatrix.
