With its electronic shifting groupset now unveiled, a number of years after its rivals Shimano and Campagnolo, SRAM has stated ‘if a technological advancement clutters the experience, it shouldn’t be called an advancement at all.’
The company goes on to point out, ‘Because it’s a bicycle; it’s supposed to be simple. To make something elegant to the point where it removes what’s in the way… that’s advancement.’
This is the standard SRAM has held itself to while developing its first electronic shifting system – SRAM RED eTap.
Featuring SRAM’s advanced shift logic (right lever makes it harder, left lever makes it easier, both levers to change the front ring) with SRAM RED eTap riders should be able to ‘shift more, with less effort and spend lest time doing it.’ The company adds that shifting has never been more intuitive or as easy as this.
SRAM RED eTap has been rigorously tested for years on the professional and WorldTour level. And now, it’s ready for the rest of the world.
SRAM RED eTap Shift Levers
SRAM’s revised ERGOFIT controls aim to seamlessly connect rider and machine with REACHADJUST to fit any hand. Carbon ERGOBLADE levers and large SRAM eTap paddles provide positive controls for rider input that make it ‘virtually impossible to mistake an upshift for a downshift.’ Weight: 260g per pair.
SRAM RED eTap Rear Derailleur
The SRAM RED eTap rear derailleur executes wirelessly. The company adds that it’s easy to set up, clean in appearance and delightfully uncomplicated. Mechanical necessities such as a carbon pulley cage, ceramic pulley bearings, and high polished alloy blend with proprietary electronic advancements to deliver a 239g shifting rear mech, including battery with a maximum 28t cassette capacity.
SRAM RED eTap Front Derailleur
The SRAM RED eTap Front Derailleur executes front shifts confidently and quickly over SRAM’s proprietary wireless communication protocol. Tthe eTap shifter optimizes ‘Yaw shifts’ as needed throughout the gear range with no need for rider input. At 187g including battery, the SRAM RED eTap front derailleur maintains SRAM’s best-in-class weight title.
SRAM RED eTap Blips
SRAM RED eTap Blip satellite shifters allow the rider ‘to shift when you want, where you want.’ Run up to two remote positions per side with limitless placement options. When mated with the aero bike specific BlipBox control module, your aero machine’s gearing is as forward leaning as the rest of bike.
Complete Road Groupset MSRP: US$2,758 / €2,691 / £2,059
Includes:
Pair of Shift/Brake Levers
Front Derailleur with battery
Rear Derailleur with battery
GXP Crankset
GXP Team English Bottom Bracket
XG-1190 Cassette
RED 22 Chain
Brakeset
Battery Charger
USB Stick
Complete TT Groupset MSRP: US$2835 / €2785 / £2140
Includes:
SRAM RED eTap Blip Remote Shifter Buttons QTY 4 each
SRAM RED eTap Blip Box
SRAM RED eTap Front Derailleur with Battery
SRAM RED eTap Rear Derailleur with Battery
SRAM XG-1190 Cassette
SRAM RED eTap Crankset
SRAM GXP Team Bottom Bracket
SRAM RED Brake Caliper Set
SRAM 990 Aero Brake Levers
SRAM RED 22 Chain
Battery Power Pack
USB Stick
SRAM RED eTap comes as standard equipment on top 2016 complete bikes from brands including, but not limited to: Specialized, Giant, Trek, Focus and Canyon.
