The GLUKOS Company, ‘a natural performance energy foods brand’, has bolstered its roster of brand ambassadors by signing IRONMAN pro triathletes Mary Beth Ellis, Liz Lyles and TJ Tollakson. Adding to an already impressive line-up of athletes, including All-Pro Wide Receiver Antonio Brown and World Cup Champion Tobin Heath – a release from the company notes that ‘Ellis, Lyles and Tollakson provide GLUKOS credibility in the endurance category.’
The trio of world-class athletes, all boasting IRONMAN Championship titles, are seen as an ideal fit to represent GLUKOS’ line of performance products. Utilizing GLUKOS, which provides consumers ‘twice the energy in half the time of leading energy products on the market’, all three athletes will turn to the all-natural energy to fuel their bodies to compete at the highest level, both in training and during competition.
Known simply as ‘MB’ by her peers, Mary Beth Ellis is a nine-time IRONMAN Champion and the former American record holder at the IRONMAN distance. A former competitive marathon runner, Ellis was diagnosed with osteoarthritis in 2005. Told by doctors she would never run marathons competitively, Ellis took up a career in triathlon, and is now one of the most decorated endurance athletes in American history.
“Training is my life and GLUKOS provides me with the necessary fuel to keep my body performing at its optimal level,” said Ellis. “I’m pretty picky about what I put into my body, and the simplicity of GLUKOS was exciting to me, including that ‘good’ sugar glucose that is so easy to process and so fast to help me during a workout.”
Liz Lyles, born in Omaha, Nebraska, is a two-time IRONMAN Champion who earned the title of ‘rookie pro’ at the 2012 IRONMAN Wisconsin. Competing and winning in one of the most physically demanding sports, Lyles still finds time to be a part-time spin instructor and full-time mum to her two children – a son and daughter.
“GLUKOS is an incredible product that immediately caught my eye because of the simple and effective ingredients that provided my body with the necessary fuel to perform at an elite level,” said Lyles.
An entrepreneur and businessman, TJ Tollakson owns two popular companies – Ruster Sports and Dimond Bikes – yet has the time to train and compete at the highest level. A two-time IRONMAN Champion – Mont-Tremblant and Lake Placid – Tollakson is a father of two and plans to compete in several upcoming IRONMAN competitions, including Kona.
“Juggling training, fatherhood and business ownership is difficult, but knowing I have a product as effective as GLUKOS during my limited training sessions provides me the confidence to compete with the best athletes in the world,” Tollakson said.
GLUKOS founder Mark Jensen, a former collegiate runner and IRONMAN competitor has channelled the brand at a ‘gap in the energy product market.’ This path led to ‘extensive research and development to find the optimum source of energy that was both healthy and effective for athletes, similar to an oral IV.’
GLUKOS is similar to an IV because it contains the same basic ingredients, including water, glucose and electrolytes such as potassium. The company notes that ‘glucose is the only fuel the human body can use to produce natural energy unlike other energy products that contain High Fructose Corn Syrup, which actually create lactic acid, and triglycerides in the muscles that hurt performance and recovery, caffeine, which artificially increases the heart rate and causes dehydration, and artificial sweetener.’
GLUKOS is available in six different products, including a ready to drink, gel, powder, tablet, gummy and bar. GLUKOS is available in sports specialty retail stores across the US and online.
GLUKOS is positioned as a natural energy foods brand that provides the ultimate source of natural energy for athletes to perform at their optimal levels. Whether an athlete is training or participating in sport, GLUKOS is billed as ‘the ultimate pre- during- and post-workout energy source that absorbs into the bloodstream instantaneously providing twice the energy twice as fast as any other energy product on the market.’
Developed by triathlete and former collegiate runner Mark Jensen, GLUKOS can be consumed in six different delivery mechanisms, including ready to drink, powder, gel, gummy, tablet and bars. Unlike other energy drinks, GLUKOS has no side effects, no crash and absolutely nothing artificial.
