With a mission to ‘provide event and activity organizers with solutions that include touchpoints throughout the entire event and activity lifecycle’, ACTIVE Network notes that it has made a significant investment to its Virtual Event Bags platform.
Originally acquired by ACTIVE at the end of 2015, new enhancements have ‘set the stage for evolving Virtual Event Bags into a more robust engagement tool for organizers across diverse markets, including endurance, YMCA, parks & recreation, and sales organizations.’
The new product is named ACTIVE Engagement Platform and will be available to ACTIVE customers in the third quarter of 2016.
ACTIVE Engagement Platform is an online software platform designed to enable organizations to deliver customized content to their members, customers or participants as a means of encouraging short-term activation and long-term retention.
Through a customized, mobile-responsive microsite, ACTIVE Engagement Platform delivers targeted content to members based on the member’s personal profile, expressed interests and stage of relationship with his/her chosen organization.
Starting with the first visit, the platform uses data to learn about each visitor, allowing it to present dynamic targeted content that, over subsequent visits, generates a more personalized content experience. The platform, in turn, presents those organizations with a reporting and analytics suite that delivers insights into how their audience and sponsors are engaging with that organization.
“ACTIVE is committed to adding value to event and activity organizers and participants throughout the entire event lifecycle from the point of registration or membership enrolment through post-event and post-activity communications and engagement,” said Greg Ingino, Chief Information Officer at ACTIVE Network.
He continued, “The significant investment we’ve made in the Virtual Event Bags platform over the past three months is exciting and promises to deliver an even more powerful engagement tool for organizers. What makes ACTIVE Engagement Platform unique is its ability to impact a broadly diverse set of markets including: endurance, YMCAs, parks & recreation facilities, and numerous other types of participant and member-focused activity and event organizations.
“It will take audience engagement to a new level, enabling customers to offer customized experiences, information and offers. We can’t wait to share these new product features with our customers over the next few months.”
For current customers using the Virtual Event Bags platform, ACTIVE has announced the launch of new features that aim to empower event and activity organizers to ‘get more local’ and more targeted in their outreach to sponsors and participants.
Using the built-in sponsor email tool, organizers can invite potential sponsors to create a placement in their event bag. The invite includes sponsor-specific placement options and pricing. Payment for the sponsorship placement is processed on the spot, ‘eliminating the cumbersome need to invoice and collect payments offline’.
ACTIVE adds that event organizers now have regionally relevant offers for participants available in their bags, encouraging higher participant and brand engagement, while selecting from a marketplace of content provided by ACTIVE’s national brand partners.
With these new features, ACTIVE notes that it ‘continues to deliver to event and activity organizers the technology, data insights and engagement solutions that enable those organizers to more efficiently differentiate their events and activities and more successfully grow participation, while enhancing the customer experience.’
ACTIVE Network is a leading global marketplace for activities and events, connecting participants and activity organizers, while offering data solutions and insights to help organizers drive increased participation and revenue.
ACTIVE Network annually processes nearly 100 million registrations and more than US$3 billion in payments for over 47,000 organizers and 200,000 activities and events worldwide. Founded in 1999, ACTIVE Network is headquartered in Dallas, Texas, with offices throughout North America, Europe, Asia and Australia.
