Smoove, billed as the number one bike lube in South Africa, is hitting the US market with a launch at the Sea Otter bike festival and expo (Booth #850) by the Food Court (and Sierra Nevada tent!).
Formulated to work in all conditions, Smoove is claimed to last over six times as long as its nearest rival. Developed for the dusty, hot, muddy and wet rigors of the Cape Epic MTB Stage Race, ‘when applied correctly, Smoove repels water, seals the dust out, and keeps lubricating for up to nearly 200 miles between chain treatments.’
“While many competitors at the Cape Epic were bringing a small lube bottle in their jersey and lubing up after every creek crossing,” said Ruan Deyzel, Founder of Smoove, “when they prepped their chain the night before with Smoove, they didn’t have to re-lube for the complete stage.”
The brand’s precision Needle Nozzle and the Ovalized bottle shape also help control the flow of Smoove directly to the chain links, ‘while the lube itself searches for gaps to lube between the links and pins’. As the company points out, ‘Let it sit for an hour, or preferably overnight, and voila! you’ve got the best lubed chain in the business.’
