UnitedHealthcare continued its fifth year of sponsorship of IRONKIDS races in the United States with the UnitedHealthcare IRONKIDS Boulder Fun Run. Three hundred and seventy young athletes participated on the morning of 6 August at Boulder High School. The IRONKIDS Boulder Fun Run was organised to coincide with IRONMAN Boulder, which took place on 7 August.
This is the fifth year UnitedHealthcare is supporting IRONKIDS in the United States as part of the company’s commitment to help stem the rising tide of childhood obesity through healthy lifestyles. UnitedHealthcare is sponsoring seven one-mile fun runs in 2016.
UnitedHealthcare mascot Dr Health E Hound kicked-off the fun run in Boulder on Saturday, which helps inspire and motivate young people to lead active, positive and healthy lifestyles. Athletes aged from 3 to 15 ran along portions of the Blueprint for Athletes IRONMAN Boulder course. Each athlete received a race bib, t-shirt, goodie bag and finisher medal.
UnitedHealthcare is dedicated to helping people nationwide across the US live healthier lives by ‘simplifying the health care experience, meeting consumer health and wellness needs, and sustaining trusted relationships with care providers.’ The company offers a full spectrum of health benefit programs for individuals, employers, military service members, retirees and their families, and Medicare and Medicaid beneficiaries. It contracts directly with 1 million physicians and care professionals, and 6,000 hospitals and other care facilities nationwide. UnitedHealthcare is one of the businesses of UnitedHealth Group (NYSE: UNH), a diversified Fortune 50 health & well-being company.
IRONKIDS is owned by Ironman brand owner World Triathlon Corp (WTC). After being acquired from the Sara Lee Corporation, which owned the event series since 1985, IRONKIDS relaunched in 2009 with nine events in the IRONKIDS National Triathlon Series. Since the inaugural year, IRONKIDS has seen more than 60,000 participants and has grown to over 40 events worldwide including races in Africa, Asia, Australia, Europe and North America.
The brand represents a ‘multi-dimensional approach to creating positive experiences for athletes, families and communities as well as embodies achievement and determination while fostering self-esteem.’ The IRONKIDS mission is to inspire and motivate through the sport to live an active, positive and healthy lifestyle.
