Rudy Project NA, exclusive North American distributor of Italian-made endurance sports gear, is aiming to shake up the helmet industry by announcing the ’best helmet warranty and crash replacement program on the planet’.
Following the brand’s historic win in Kona as LAVA Magazine’s ‘most worn helmet’ for a record breaking sixth consecutive year, Rudy Project NA is now turning heads with what is being billed as an unbeatable helmet warranty and expanded crash replacement program that nearly doubles all competitors’ programs.
This announcement comes shortly after the company’s decision to offer all dealers any of Rudy Project’s award-winning road, MTB and time trial/aero helmets at one-third of MSRP, resulting in an ‘unprecedented everyday 3x mark-up’.
Under the new crash replacement program, every single Rudy Project helmet bought in North America is covered for up to 6 years, as well as up to 3 years against manufacturer defects and workmanship. The combination of these policies, coupled with the 3x markup, is billed as a win-win for the dealer and the consumer.
‘Cyclists, mountain bikers and triathletes everywhere now have access to the best helmet policies on the planet, in addition to Rudy Project’s advanced technologies, aerodynamic styling, and cutting-edge designs.’
“We believe we have the best technical helmets on the planet and some of the coolest Italian aerodynamic designs,” said Paul Craig, President and Co-Founder of Rudy Project North America. “Our engineers developed our helmet line with input from thousands of athletes over the last few decades – it’s no mystery that Rudy Project was the #1 helmet at Kona for 6 years in a row.
“Now, we are proud to announce we have the ‘Best Helmet Warranty and Crash Replacement Program on the Planet.’ Our new program is an industry milestone and sets Rudy apart from the competition in every way. So we’re thrilled, and are making it clear that we stand by our gear unequivocally and have the best warranty and policies in the business to prove it.”
The 3-year warranty period, 6-year crash replacement policy, and 3x mark-up are helping the Rudy Project brand stand out in a crowded field. “We want to make it convenient and easy for people to get a replacement without hesitation, which is why we’ve expanded the crash policy,” said Craig.
Rudy Project helmets offer advanced, lightweight in-mould construction technology, internal bug net padding and retention/adjustment systems, ‘all in a comfortable and well-ventilated design that meets CPSC requirements’. The company has received awards for technological innovation and commitment to excellence, such as Triathlete Magazine’s ‘Best Aero Helmet’ and Gear Patrol’s ‘Best Triathlon Helmet.’
The popular aero/TT line includes the Wingspan and Wing57 designed in collaboration with aerodynamics expert John Cobb, as well as the all new Boost 01 road aero helmet. Pros, amateurs and weekend warriors alike can be seen in road helmet models such as the value-oriented Rush, the brand’s top-of-the-line carbon fibre Windmax, the sleek Airstorm and the Sterling, which was designed with the help of an Italian hat craftsman to ‘ensure an incredible level of comfort and fit’.
In conjunction with the updated crash replacement policy and helmet warranty, Rudy Project North America’s customer service has undergone significant restructuring under the new Director of Operations, Jason Ekinaka, ‘to respond faster to warranty inquiries and dealer needs’.
Designed and crafted in Italy since 1985, Rudy Project has grown quickly as a premier accessories brand throughout North America. Rudy helmets have been recognized as the number one most worn aero / time-trial brand at the IRONMAN World Championships Presented by GoPro in Kona, Hawaii in recent years, and have been designated the Official Helmet of IRONMAN for North America.
