Triathlon New Zealand and insurance specialist Sovereign have concluded their commercial partnership for the country’s popular national triathlon series. Over the past three years, Sovereign was committed to Tri NZ as the naming rights partner for the New Zealand Tri Series events. The partnership assisted Tri NZ to… ‘lay a strong organisational foundation, increase the national profile of the sport and achieve substantial growth in participation numbers.’
Tri NZ is now actively seeking a new commercial partner and looks forward to evolving the series to help improve more lives and create better triathlon experiences. The national governing body added that ‘The opportunity to partner with a new sponsor is exciting for Tri NZ as it starts to look toward the 2018 season.’
Tri NZ has delivered 19 events for athletes of all age groups and abilities across New Zealand. The series attracts around 3,000 participants every year and is also the target event for elite athletes preparing for their ITU World Triathlon Series season.
This season, the Tri Series included the inaugural year of the National Elite Series. It attracted elite athletes from all over the country and featured members of the New Zealand HP Squad and other elite athletes looking for an opportunity to race against the best.
As well as bringing families and entire communities together, the Tri Series prides itself on providing outstanding triathlon experiences for every New Zealander. Over 80% of this season’s participants have reportedly been satisfied with their race day experience, which also included fun activities and entertainment for spectators and supporters.
“Triathlon New Zealand, our community and the Tri Series participants would like to thank Sovereign for its incredible support provided to our sport over the past 3 years,” said Claire Beard, Commercial Director.
Sovereign Head of Brand James Perrin said, “The partnership has been a great fit for Sovereign. We have loved seeing thousands of New Zealanders either competitively participate or simply enjoy completing a triathlon. The sponsorship has been successful in raising awareness of healthy living alongside the Sovereign ‘Life. Take Charge.’ brand; however we are now focusing on a new business marketing strategy and wish Tri NZ the very best for the future.”
