Velocomp, manufacturer of the PowerPod power meter, has presented its new logo and brand. The change in visual identity aims to reflect Velocomp’s re-positioning of its cycling measurement and analysis technologies as ‘BikeIntelligence’.
“Cyclists of all levels benefit greatly from power measurement and training,” said Phillip Lucas, Velocomp’s VP of Sales and Marketing. “But power’s cost and knowledge barriers have been huge. BikeIntelligence overcomes these barriers through Velocomp’s seamless and affordable combination of products, software and apps. Our new logo reflects that by representing the seven zones of power training, inspired by the PowerScale bar which guides users of our Powerhouse app.”
For enthusiast riders, Bikeintelligence drives Velocomp’s award-winning Powerhouse app for iOS/Android. In the app, renowned coach Hunter Allen guides cyclists to improved performance through challenging, power-based plans and workouts, customized to the rider’s objectives and cycling ability.
For serious cyclists, Bikeintelligence leverages Velocomp’s patented sensor suite and software analytics to present insights into factors driving cycling performance, including pedalling technique, aerodynamics and drafting tactics, along with traditional power metrics.
Velocomp is a sports technology company based in Jupiter, Florida. Its focus is on delivering power measurement at an affordable price, and ‘exclusive analysis of riding technique, efficiency and energy loss’. Velocomp’s PowerPod power meter builds on 12 years of continuous improvement of patented technologies.
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