Cycling apparel specialist Endura notes that Scottish trials cyclist and street trials pro rider Danny MacAskill is ‘refreshingly down-to-earth, whether chatting in a café, or on his visits to [the company’s] headquarters, near Edinburgh.’
A release from Endura adds that ‘He’s always a welcome guest in Livingston, even if he insists that the pleasure is his. “The fact that I can go and hang out at Endura’s headquarters is really cool for me as well, you know,” MacAskill said. “I like to operate as friends. That’s the way I think it should be.”
Endura’s relationship with Danny MacAskill is the inspiration for its new One Clan collection, which includes sweatshirts, raglan sleeve jerseys, t-shirts, belts, beanies, and a ‘fresh grey mélange hoodie’. The One Clan collection includes items for men, women and kids, and is inspired by Danny’s personal style: ‘cool, casual and ready to ride’.
In the new range, Endura has used soft cottons, merino wool, as well as hardwearing performance yarns to ‘create comfortable, contemporary garments, finished in a palette of soft greys, rich reds and deep blues, for occasions when blending in matters more than standing out.’
