Triathlon Business International (TBI), the industry organization dedicated to promoting the sport and business of triathlon, has today announced that IRONMAN CEO Andrew Messick will join USA Triathlon CEO Rocky Harris and Congresswoman Kyrsten Sinema as a key speaker for the 8th Annual TBI Conference, taking place on 26-28 January in Tempe, Arizona. Messick will be part of the Friday afternoon program.
Andrew Messick has been President & CEO of IRONMAN since 2011. During his tenure, IRONMAN has more than doubled both the number of races globally and the total number of unique athletes. In 2018, IRONMAN expects there to be 43 full distance races and more than 115 IRONMAN 70.3 races in 50 countries.
In an October 2017 Forbes interview, Messick stated that “triathlon is still a growth industry, particularly when you look at the number of people participating in swim, bike, run sports globally.” In recent years IRONMAN has pioneered new operational capabilities along with ways to engage and interact with athletes around the world. IRONMAN now claims to be the world’s largest organizer of mass participation events in the world with nearly 500 employees in 25 offices in 16 countries.
“As the organizer of more than 200 triathlon events in 50 countries worldwide, we have a vital stake in the wellness of the sport,” said Messick. “We are committed to the growth of triathlon and will continue to work with like-minded parties to achieve that end. We are looking forward to a promising future and I am honored to be able to join TBI for this important annual conference.”
Registration fees for the TBI Conference are US$575 for TBI members and US$675 for non-members.
TBI notes that the 2018 conference will be packed full of information and opportunities for everyone involved in the business and sport of triathlon. The current schedule can be found on the TBI Conference webpage. In addition to the main sessions, the conference has three topic tracks for race directors/services; retail/manufacturers; and coaches/clubs.
Registration is open through ACTIVE.com. Companies interested in conference sponsorship or Expo space should contact jan[at]triathlonbusinessintl.com.
2018 TBI Conference Registration
Current TBI members
- US$575 from 1 January 2018 to the conference start on 26 January (Fees are ‘all-in’; no additional charges will be added at checkout)
Non-members
- US$675 from 1 January 2018 to the conference start on 26 January
Non-members will have the opportunity to join TBI during the conference registration process. Those who join TBI at registration will receive the US$100 discount of a current member.
Conference partners include: ACTIVE (technology); Headsweats (headwear); Endurance Sportswire (media); MPA Event Graphics (corporate); Ashworth Awards (corporate); FinisherPix (corporate).
Conference hotel block
Room reservations at the Tempe Mission Palms are now open for the conference. TBI has a room block for the conference dates at a US$179/night rate, which is a 40% discount off the published weekend rate. This room block is limited and attendees are encouraged to reserve their rooms as soon as possible to avoid missing the opportunity. Conference registration opens at 09:00 local time on Friday 26 January, and outdoor activities are also planned for the morning. Thursday night reservations are available at this rate on a very limited basis.
