Global tyre manufacturer Hutchinson has announced the appointment of cycling and adventure sports media agency PaceUp Media as its UK PR and communications agency.
A regular in the professional peloton on the road for decades, as well as supporting some of the best MTB riders to grace the sport, Hutchinson Tires has a ‘rich history of success’. Champions to race on Hutchinson products over the years include Tour de France victors Louison Bobet, Jacques Anquetil, Lance Armstrong, Olympic MTB Champion Julien Absalon, as well as Enduro World Champion Cecile Ravanel.
A pioneer in tubeless technology, Hutchinson has its eyes set upon continuing innovation – with ‘further refinement of the perfect rubber compound’.
Today, the French brand works alongside the Total Direct-Energie Procontinental team on the road and freeride MTB riders Carson Storch, Reed Boggs and Adolf Silva to name a few.
PaceUp Media shall provide Hutchinson with UK-focused PR and communications across all respective cycling disciplines, as well as assisting the development of the Hutchinson ambassador program, identifying athletes to represent the brand in the UK.
PaceUp Media director Tom Copeland said, “With a rich heritage, an ambition to always innovate and an outstanding list of elite ambassadors throughout cycling, Hutchinson Tires is a brand which we’re pleased to work with.
“Having previously worked with the brand personally, it is exciting to build upon this long standing relationship with PaceUp Media now able to facilitate much greater work for Hutchinson Tires in the UK.”
Hutchinson Tires are distributed by Windwave in the UK.
