Pirelli has announced that the Italian-based company KASK, via its KASK America branch offices, will be a new distributor of the Pirelli Velo tyre range for the US market.
Pirelli offers a comprehensive line of bicycle tyres that span the range of mountain bike, road, gravel, urban and e-bike, all made with the ‘highest-quality rubber compounds and technologies’. KASK America will be in charge of distributing Pirelli’s full cycling tyre range: the Scorpion MTB line, P ZERO Velo road tyre, Cinturato Velo road tyre, the Cinturato Gravel range, and the Cycl-e urban range.
KASK Sales and Marketing Director Alberto Fonte said “We are excited to partner with such an esteemed brand to bring further benefit to our customers. Pirelli truly appreciate KASK’s philosophy and their high-quality products perfectly compliment the premium package we are able to offer to the US market. This agreement fits perfectly into our long-term sales strategy.”
Pirelli noted that it ‘chose to collaborate with KASK America for the North American market because of its success with high-end Italian premium brands, outstanding reputation and worthwhile future.’ KASK America’s widespread network and ‘deep knowledge of the North American market dynamics’ are expected to add to Pirelli’s existing distribution network.
KASK America will provide technical training to IBDs, retailers, and shops across the US. KASK America is a premier distributor in the North American market. Pirelli added that the KASK America partnership is ‘certain to make a vast difference for growing North American customers who have lasting relationships and loyalty to the Pirelli brand and bicycle tyre line.’
velo.pirelli.com
www.kask.com/en-us
