Rafflebike, a new cycling digital start-up, has launched to ‘offer riders of all abilities and disciplines the chance to win high end bikes for no more than the price of a morning coffee stop.’
The concept of Rafflebike is simple and well known in other industries, particularly the automotive industry, whereby the public has the chance to purchase raffle tickets in order to win prizes from leading brands.
Current draws range in price from £2.50 to £6 to enter. With a range of prizes to be won through regular draws – road cyclists, trail riders, weekend cyclists and commuters alike have a chance to ‘win everything from parts and gadgets to bikes and getaways, all provided by trusted partner organisations and leading brands.’
‘Rafflebike was born out of lockdown by two friends looking to provide the burgeoning cycling community with regular opportunities to solve their n+1 problem.’
Co-founder Henry Wisdom said “Cycling has a loyal following but is nonetheless an expensive hobby to have whatever your level. We founded Rafflebike to put some of the very finest cycling gear in the hands of those who want it, for £6 rather than £6k.
“If we can bring some joy to any one new cyclist by moving their current bike up a few tiers or give an established rider that gravel bike which will allow them to explore a new aspect of this wonderful sport, then I’ll call Rafflebike a success.”
‘Each Rafflebike prize draw is capped on entries to ensure that good odds are always offered. The maximum number of tickets available for each prize draw and the number of tickets remaining, will be made visible. Multiple tickets can be purchased, up to a specific maximum number.’
Both road bike and gravel bike draws will see one winner given the choice of taking home one of four bikes from a range of brands. Each draw includes a women’s specific option, something Rafflebike is committed to always offering on any bike draw.
The road bike draw, which went live on Monday 13th July, features a list of bikes worth up to £3,799 including a Ribble Endurance SL Disc, a Canyon Aeroad CF SL 8.0, a Cannondale Synapse Carbon or a Womens Liv Langma Advanced Pro 2 Disc.
‘Those after a chance of winning can sign up on the Rafflebike website, enter whichever draws get them excited and purchase a ticket for no more than the price of a coffee stop.’
Once the draw reaches its finish date, or once all tickets are sold, the winner is drawn by The Institute of Promotional Marketing (IPM). All draws will be independently adjudicated by the IPM which ‘indicates that both the consumer and brands can participate and partner with Rafflebike in the confidence that every aspect of the promotion will be run to the highest of standards.’
The IPM is a leading body in promotions management and reviews prize draws and competitions for the likes of multinational consumer goods company Unilever. All competition terms and conditions are covered by the governing body; and all winners are independently drawn by IPM and its legal team.
Entries for all prize draws are restricted to UK residents aged 16 and over.
