Eyewear & accessories specialist Bollé has signed a partnership with The Punchers Club, billed as ‘the first French e-cycling team’.
Created in 2019 by three cycling aficionados, The Punchers Club is made up of seven riders – professionals, former professionals and amateur cyclists. The e-sport team races and competes on virtual routes on Zwift.
The aim is ‘to get people involved in and bring new life to cycling in the new e-sport era through e-cycling, by encouraging a new generation of ever more connected enthusiasts.’
This new format complements traditional cycling, so The Punchers Club’s mission is to be as much a virtual team as it is a real team. A multi-generational team aged between 24 and 41, the seven riders of The Punchers Club are all fully fledged athletes, from Puck Moonen, a professional cyclist, to Nicolas Fritsch, a former pro cyclist, and ‘five other proficient riders’.
Carine Arasa, President and Co-founder of The Punchers Club said “We are delighted to welcome Bollé into the e-sport world through The Punchers Club, the first French e-cycling team. The first partnership between The Punchers Club and the French sports equipment maker Bollé marks the beginning of a new sporting generation.
“With our new partner, we hope to build and design the future of the emerging field of e-cycling by bringing together a new athletic, ultra-connected and lifestyle community. This partnership will help The Punchers Club to become a major player in e-cycling, cycling, and sports more broadly in France.”
Louis Cisti, Vice-President of Marketing at Bollé said “The Bollé brand has been around for over 130 years, and this longevity is thanks to our constant innovation. We are a leader because of our ability to recognize and adapt to new trends.
“We are very pleased to embark on this collaboration with The Punchers Club, which makes sense on many levels including our shared French roots, passion for this sport and visionary outlook. In the world of e-sports, there’s no better partner for us to take our first steps with.”
To support riders during training or competitions, Bollé has chosen the best cycling products from its Performance range,’ offering transparent lenses for use indoors or solar lenses for outdoor use.’
Punchers Club riders will also be equipped with FURO Mips helmets when riding outdoors.
