The Phelps Brand has announced that Canada’s youngest world champion swimmer Penny Oleksiak is joining the team as an official global ambassador.
As part of the Phelps Team, Oleksiak will train and compete utilizing the Michael Phelps-backed range of products – from training equipment to performance swimsuits. This includes the FINA-approved Matrix Technical suit, which is available now to consumers worldwide at michaelphelps.com.
Oleksiak, a World Champion swimmer and Olympic-record holder, has been tapped as the face of the Matrix campaign, the Phelps Brand’s first new product launch in 2020.
As part of the Phelps Team, Oleksiak will ‘help advance the brand globally alongside the growing roster of elite athletes, which includes World Champion and American-record holder Chase Kalisz (USA), two-time Olympian Georgia Davies (UK), French-record holder David Aubry (FRA) and Olympian Luca Pizzini (IT).’
“I’m a big fan of Penny and what she’s been able to accomplish in the pool,” said Michael Phelps. “I’m thrilled she is joining the Phelps Team as the first female global ambassador. Penny is a tremendous athlete who shares my passion for the sport and has already provided a lot of great insights for the Phelps Brand. Her personality, talent and confidence are huge assets for the entire swimming community.”
As Canada’s youngest Olympic gold medallist, Penny Oleksiak holds the nation’s record for most Olympic medals at a single summer Games. In her short career she has become known for her exciting come from behind victories, winning four Olympic and six world medals; and currently holds the Olympic Record for the 100 Freestyle.
“I am so excited to be part of the Phelps Team,” said Oleksiak. “I have looked up to Michael my entire career and now have the chance to learn from and work alongside him to bring an incredible experience and line of products to the swimming community. It really is a dream come true for me.”
‘The Phelps Brand, which originally launched as MP Brand in 2015, continues to develop technologically advanced racing and training suits for competitive swimmers under the direction of Michael Phelps and Hall of Fame coach Bob Bowman.’
The first product to launch under the Phelps Brand is the Matrix Tech Suit, a FINA-approved competitive tech suit created with propriety Exo-Core technology. The Matrix features adaptive compression material, claimed to reduce muscle vibration and drag, while ensuring maximum flexibility and freedom of movement.
In addition, the Matrix includes a sustaining tape system for improved body position by utilizing front and back axis tape and cross-coordinating to improve length and position.
“Penny is a tremendous athlete and her unique experiences and insights will play a key role in helping inform the competitive swim product innovation in the Phelps Brand today,” said Andrew Gritzbaugh, General Manager of North America for Aqua Lung, the parent company of Phelps Brand and Aqua Sphere.
“We’re very excited to welcome her to the team and look forward to supporting her in her future endeavours.”
