Proviz Sports, the specialist in premium reflective apparel, has expanded and strengthened its distribution in Europe through a partnership with Winora Group.
Proviz, which distributes its products to over 30 countries across the globe, has appointed the German cycling specialist to distribute its products in Germany, Austria, Czech Republic, Benelux, Poland, Italy and Spain.
Starting from its humble beginning in 2008 in London, Proviz has since expanded its collection to include premium reflective running, outdoor and athleisure products.
Anthony Langly-Smith, Co-Founder of Proviz, said “We’re delighted to have the support and expertise of Winora Group to help us strengthen and expand our offering into key European territories. Like us, they are passionate about making towns and cities across the continent greener, safer and more conducive to cycling.
“We are particularly excited to partner with a distribution company who have committed to reducing energy consumption, CO2 emissions and the environmental impact of waste.”
Proviz has also partnered with North American distributor HLC to oversee operations across Canada. It joins other key distributors in the USA, Australia, New Zealand, Mexico, Japan, Norway, Denmark and Switzerland.
Proviz recently launched its new cycling Performance Range. The performance-focused collection includes colourful long and short sleeve jerseys as well as bib shorts.
