Our latest ‘inside the news’ discussion, with Dean Jackson, CEO at HUUB, looked into the apparel brand’s new crowdfunding campaign on Crowdcube.
The interview was recorded on Friday ahead of the campaign going live today, Monday 26 October, at 10:00 GMT. Since going live on Crowdcube, via a private launch today, HUUB has already smashed its initial funding target – raising over £250K in 2 hours and 10 minutes.
At the time of writing, HUUB’s crowdfunding total stood at over £300k and counting. We spoke with Dean this morning, who confirmed that the campaign will go public shortly, and will remain live for the next 26 days. He added that, “The HUUB brand will continue to push towards the finish line, welcoming all investors, big or small.”
During the interview, Dean explained that the decision to take on crowdfunding wasn’t a distress undertaking. Instead, he noted that it is about “having customers on the journey”, for the brand to push hard for the line in its next growth phase.
Dean outlined the HUUB brand’s investor incentive program, with layers of rewards according to the investment made. He also talked about the key growth areas for the brand, from international expansion into key markets such as the USA and Germany, through to opportunities in open water swimming as well as the sizeable cycling category.
