Adding to its Nike House of Innovation, Nike Rise and Nike Live concepts, Nike has introduced Nike Unite. Built to help local consumers connect more closely with sport, Nike Unite ‘creates new in-and-out-of-store experiences, rooted in serving people the most valuable sport destination in their community.’
‘Nike Unite exists to serve and celebrate the people in each local community, and each store is designed to be a reflection of their heart and spirit. Consumers are welcomed by an in-store community wall highlighting the store team and local partnerships, and design elements throughout the space also look to tell the story of the community. From local landmarks to hometown athletes, the design allows the local residents to feel represented in the space.’
- Fitting rooms feature local maps so consumers can discover the local area
- Community spaces such as local parks are highlighted in store
- Community walls are built around the entrance of each store, highlighting local partnerships that encourage sport
The products in each Nike Unite outlet are also aimed at being reflective of what the community is interested in: ‘locally curated, every-day essentials at the best price, matched with the newness of select seasonal offerings.’
Nike added that, in order to help protect the future of sport, sustainable offerings such as reusable shopping bags are available at stores as well as takeback services like Nike Reuse-a-Shoe.
Digital and self-service features help consumers discover Nike products at their own pace through contactless options like Nike Member self-checkout kiosks or Nike’s Buy Online and Pickup In-Store service.
New Nike Unite stores are now open to the public in the following locations, with additional outlets opening soon:
Namyangju (South Korea)
Portland, Oregon (United States)
East New York (United States)
San Antonio, Texas (United States)
East Kilbride, Scotland (UK)
Coming soon
South Chicago (United States)
Atlanta (United States)
Beijing – Jingliang (China)
Beijing – Jingzang (China)
