On January 23rd, HOKA ONE ONE athletes participated in Project Carbon X 2, and attempted to break the 100km World Record in the Carbon X 2 endurance shoe from HOKA.
Now, HOKA is challenging its community to take part in a virtual event – the HOKA Project Carbon X 2, 100km Strava Challenge – to experience what it takes to break a record. Whether its keeping fit physically or mentally, the challenge sets out to keep athletes of all abilities moving and motivated.

All athletes completing the 100k between February 1st and February 28th can also enter a competition to win a pair of the new Carbon X 2.
Via the Strava challenge, athletes can run for 3km per day or 25km per week, as long as they reach the 100km goal over the month.







