Italian helmet manufacturer KASK has appointed Priscilla Savord as Marketing Manager for the company’s KASK America cycling division. She brings both knowledge and experience to the role, following a four-year spell with Selle Royal Group as a retail and marketing specialist where she oversaw the introduction of a successful ambassador program and crash replacement scheme.
Savord will be responsible for both KASK and sister eyewear brand KOO’s marketing in the North American region. She intends to ‘apply her extensive experience in grassroots marketing to drive further awareness and engagement for the division’s brands.’
This latest appointment represents a further step in KASK America’s growth plan and follows not long after fellow Italian brands Pirelli and Bend 36 (a sporting body care project created by Ivan Basso and Alberto Contador) entrusted the distribution of their products to the North American market with the company.
Priscilla Savord will be an integral member of the team as KASK America looks to further develop its presence in a substantial cycling market. She’ll be working closely with KASK’s Italian HQ in Chiuduno and the North American sales team based in Charlotte, North Carolina.
Diego Zambon, KASK General Manager said “The hire of Priscilla Savord has been a fundamental step for bringing the best quality and consistency to the growth of our sales and the knowledge of our products within the cycling community.
“We are delighted to welcome Priscilla to the team and we have every confidence that her passion for the sport combined with her proven ability in cycling marketing will be incredibly valuable for our company, our brands and for all those who work and ride with our products. We look forward to working with Priscilla as our KASK America division continues to grow.”
Priscilla Savord, KASK & KOO Marketing Manager for the KASK America Cycling division said “I am very excited for this next chapter with KASK America. I believe the success of the brands in North America will depend on the success of our dealers.
“This has always been a top priority for me in previous roles. I very much look forward to the opportunity that lies ahead to further develop relationships with our dealer network and grow the KASK and KOO brands.”
