Le Col has taken a unique approach to help launch its 2021 Spring-Summer kit. During a time of travel restrictions and social distancing, photoshoots of riders in shorts sleeves taking on switchbacks in grand and exotic destinations were dashed.
Le Col knew it had to embrace these logistical challenges, and in a more literal sense, decided to fake it.
Staying true to its UK heritage, Le Col staged photos showing some of cycling’s biggest climbs, surrounded by scenery that could be found closer to home.
‘Mixing the iconic climbs of the French Alps with the lapping waves of England’s South East coast, as well as the idyllic surroundings of Stelvio Pass with the foggy hillsides of Kent; Le Col showed its rejuvenated kit is as good for local loops as they are for the roads further afield.’
Le Col founder, Yanto Barker, said “It has been challenging to launch our Spring-Summer kit in the way we have done in previous years. Instead of fighting it, or looking for loopholes, we decided to embrace it and show off our creative side.”
He added, “Whilst the sun hasn’t always shined through lockdown, cycling has been a ray of light for many. Mental and physical health benefits have helped to find some brightness in the dark, and we wanted our new season launch to speak to the thousands of people who have had to get creative and adapt their riding to do what they love.”
The first products launched as part of Le Col’s 2021 Spring-Summer collection are the revamped Hors Categorie Bib Shorts. The HC Bib Shorts represent Le Col’s top of the line offering. For this summer they have been tailored with a new cut.
The new design has comfort in mind. The back of the bibs has been re-worked, improving moisture management, and the longer leg grippers keep the shorts firmly in place.
The new Hors Categorie Bib Shorts are constructed of fine Italian breathable lightweight fabric (a mix of 62% Polyamide and 38% Elastane) which allows Le Col to keep the weight low for both the main body fabric and the grippers – which are under 160g per square metre each.
Finished with a minimalist debossed back logo, the new Le Col Hors Categorie Bib Shorts come in three colourways to choose from: black/white, all black and navy/white.
The new Le Col Hors Categorie Bib Shorts retail at £180.00.
