Alchemy Bicycles, known for its custom direct-to-rider carbon and titanium bikes, has launched its redesigned family of Atlas road bikes for 2021. Customers can now choose between titanium or carbon, road or all-road, and stock or custom geometry for ‘the most personalized rider experience’
‘Inspired by the foothills of Colorado, all members of the Atlas family will deftly transition from climbs to sweeping descents for a smooth, stable, luxurious ride on or off the road.’
“Launching the new Atlas family allowed us to commit even further to the ‘direct-to-rider’ experience,” said Alchemy founder, Ryan Cazzinaro.
“In addition to materials and tyre clearance options, we offer a variety of paint, geometry and group-set choices. This gives the rider up to 16 possible custom outcomes. You will be getting a truly unique bike, unlike any other road bike out there.”
Alchemy adds that it plans to mimic this array of choices for other RAG (road, all-road, gravel) bike families in the future.
Carbon Atlas
The carbon Atlas, Alchemy’s flagship high-performance road bike, has a freshly modernized design while the overall experience of the bike remains intact. Building off technology advancements in recent years, the new model is claimed to be faster, more aerodynamic and more comfortable.
The bottom bracket shell has been fortified to make the junction more stiff and responsive. The downtube has also been shaped for a livelier feel out of the saddle, as well as a more aerodynamic profile. The company adds that a ‘27.2mm seat post will keep the rider comfortable on those extended adventures.’
‘Utilizing tube-to-tube carbon construction makes it easy to interchange the seat stays for clearance of 38mm tyres. Paired with a new all-road fork, it yields a very capable and vibrant go-anywhere machine.’
Titanium Atlas
The hand-made titanium variants of the Atlas also give the option of an all-road or road geometry. They feature a 1.5” tapered head tube, a threaded bottom bracket shell, cold-formed tubes shaped in-house, hooded dropouts and internally routed brake hoses.
Alchemy’s proprietary titanium construction, welds and a 31.6mm seat post provide a ride quality that is claimed to be ‘unrivaled in today’s titanium road bike landscape.’
Customization
Eight semi-custom colour selections are being offered as well as matte and clear finish options included in the price of the stock frameset. The company notes that the most popular option for the carbon variant is a clear coat of paint, allowing the artfully constructed carbon layups to shine through.
The Alchemy script logo will complement the modern geometric design with an optional addition of the metal headtube badge. ‘Fully customizable paint remains available to those who want to express their personality through their bike.’
For those who desire a tailored fit, Alchemy continues to offer customized geometry. The cost for customization is US$1000 and includes a Retul fitting with company founder Ryan Cazzinaro. Build sets include Shimano Ultegra Di2, Shimano Dura-Ace Di2, SRAM Force AXS or SRAM Red AXS.
