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RaceNation ballot feature helps events manage demand

Event registration and fundraising platform, RaceNation, has released a new ballot feature that allows event organisers to set up a random lottery draw for entrants to secure a place in an event.

Following upheaval to race calendars due to the pandemic, with many deferred event entries from 2002 rolling into 2021, the new ballot feature will be integrated into the RaceNation offering supporting event organisers using the platform.

RaceNation adds that ‘The newly developed system is designed to cope with the surges of traffic that events experience when registrations opens, as well as making event selection fairer for entrants.’

‘The ballot feature will allow organisers to cope with the increase in demand for tickets for UK events. Whilst it has been built with fairness in mind, the feature can not only distribute tickets completely at random, but it also allows event organisers to upload a custom list of entrants who should be marked as drawn, providing event organisers the possibility to do either or a combination of both.’

Events can have multiple ballots for multiple tickets. Aspiring entrants will have a set time to register with their basic information and details for the ballot. When the round closes, duplicate and invalid registrations will be removed prior to the draw being made. Successful applicants will then be contacted before registration and payments are completed.

Will Golder, CEO of RaceNation said “We are delighted to expand to the next phase of our development. As we look ahead to events returning, we still have to be mindful of ongoing regional restrictions that might impact capacities.

“We hope this new account ballot feature will support our event organisers and help them to cope with the surge in demand for events, when they can safely return. This will be a valuable tool for all our users and the next phase in a pledge we made at the start of the pandemic to help and support the industry. We can’t wait to see everyone safely at start lines across the country again soon.”

www.race-nation.com