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Home All news Columbia Threadneedle continues long-standing Boston Triathlon sponsorship

Columbia Threadneedle continues long-standing Boston Triathlon sponsorship

Columbia Threadneedle Investments, a leading global asset manager, will once again sponsor ‘Boston’s only triathlon’. Now in its 12th year, the Columbia Threadneedle Investments Boston Triathlon is a weekend-long event. It brings together athletes of all ages and abilities to compete in Olympic and sprint distance triathlons.

A five-year commitment, signed in 2019, has ensured Columbia Threadneedle Investments naming rights for the event through 2023. The firm originally became the title sponsor in 2015.

Columbia Threadneedle Investments notes that it sponsors the Boston Triathlon as part of the firm’s long-standing commitment to Boston and support for the community.

In addition to serving as title sponsor, Columbia Threadneedle is also working closely with the official event charitable partner, Boston Medical Center, the ‘largest safety-net hospital and busiest provider of trauma and emergency services in New England.’

‘Team BMC athletes will support Boston Medical Center as they stand on the frontline of the coronavirus (COVID-19) public health emergency. As this rapidly evolves, BMC will be instrumental for thousands of patients who turn to the hospital for its exceptional care in the difficult weeks and months ahead.’

“We are pleased to continue our support for this important community event,” said Leslie Walstrom, Global Head of Marketing at Columbia Threadneedle Investments.

“We are proud to be based in Boston and to demonstrate our support for the community and the important work of Boston Medical Center. The triathlon attracts athletes from all over the country and we look forward to coming together at this year’s event in a safe, fun and uplifting way after such a challenging year.

“We’ve all been through a lot recently, and I, for one, am ready to race.”

Columbia Threadneedle Investments is a leading global asset manager that provides a broad range of investment strategies and solutions for individual, institutional and corporate clients around the world. With more than 2,000 people, including over 450 investment professionals based in North America, Europe and Asia, the group manages US$564 billion of assets.

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