Italian custom bike brand Officine Mattio (OM) has chosen Vitamina C as its international press office and retained PR firm.
Officine Mattio is based in Cuneo, a town nestled between the Alps and the sea in north-west Italy. Shortened to OM, the company produces road and gravel bikes that are customisable by the customer and with customised frames.
100% Made in Italy, Officine Mattio has three main product collections:
- The Carbon collection has four different models, ‘with modern and minimal designs, dedicated to the young and trendy cyclist, as well as to the professional or amateur enthusiasts.’
- The Metalli collection is composed of unique pieces, ‘made with the best of Columbus steel; available in three models with seven different set-ups.’
- The Gravel collection offers a basic frame model that can be customised in steel, stainless steel, aluminium or carbon.
OM frames are sold in Europe, America and Asia ‘to cycling purists and connoisseurs’.
The Italian brand cites four key aspects to its product philosophy:
- Exclusivity. Each OM bicycle is often a unique, unrepeatable and authentic piece.
- Tradition and innovation. OM takes its cue from the past, responding to the needs of the present, with an eye to future trends.
- Italian spirit. Deeply tied to its territory, it defines itself as ‘an Italian craftsman’.
- Passion. It is the essential glue of every Officine Mattio product.
