Tour de France organiser Amaury Sport Organisation (A.S.O.) has released TV viewership and digital audience data for this year’s event, which took place from June 26th to July 18th.
- 42.4m – TV viewers in France via French national public television broadcaster France Télévisions (versus 40m in 2020)
- 71.6% – of younger viewers aged 15 to 24 watched Le Tour via France Télévisions
- 3.8m – average TV viewership per stage in France, via France 2 channel
- 14.5m – unique visitors on letour.fr website
- 42.5m – cumulative visits, with two-thirds of visits from outside France
- 12m+ – visits via the official Tour de France app
- 9.4m – fans across all @letour social media profiles, an additional 700K fans since the 2020 edition
- 842m – people reached via social
- 116m – video views via the Le Tour digital platforms
- 2.6m – views for ‘most watched video’ – Mark Cavendish’s 34th stage victory during Stage 13 of this year’s race
