Organized by the Yahoo Japan Corporation, the 2021 Tour de Tohoku will take place virtually on ROUVY. Three open races are set from September 25th to October 3rd, with three routes that include the Pacific coastline.
For a less competitive format, ROUVY’S online cycling community can explore the Japanese Tohoku area via a one-month Virtual Ride Challenge.
This latest event in Japan is part of ROUVY’s ongoing expansion in the country. Back in April 2021, the company signed a partnership agreement with growB Sports (Globe Sports Communications) to boost its activities and grow its online training & racing community in Japan.
The Tour de Tohoku bicycle event is held every year by the Yahoo Japan Corporation, a leading Internet company in Japan, along with Kahoku Shimpo Publishing. The event has been running since 2013, for the purpose of supporting the restoration efforts and bequeathing memories, post the Great East Japan Earthquake.
“While there were various reconstruction support activities taking place immediately following the disaster, we decided to hold this bicycle event once a year as an opportunity for people to think about Tohoku and actually visit the site,” said a Yahoo Japan Corporation spokesperson.
“We believe that gathering in Tohoku, once a year and seeing and feeling for themselves the changing landscape and the appearance of the disaster-stricken area will lead to keeping the memories of the earthquake alive for future generations.”
Due to changing restrictions in Japan and ongoing uncertainty, the 2021 outdoor event was cancelled. So, instead, the tour has now been released as a digital version on ROUVY.
The courses run along the coast of the Miyagi prefecture, north of Tokyo on the east coast of Honshu island, which was severely damaged by the Great East Japan Earthquake.
Sept 25 | Sendai to Okumatsushima
Sept 26 | Ishinomaki to Minamisanriku
Oct 3rd | Minamisanriku to Kesennuma
All racing athletes who finish will unlock a special Tour de Tohoku jersey for their avatars for constant use.
www.tourdetohoku.yahoo.co.jp
www.rouvy.com
