The Boston Athletic Association (BAA) is deploying the Everbridge event management platform to communicate event updates and safety information to thousands of volunteers during the running of the Boston Marathon.
The 125th Boston Marathon, scheduled for Monday, October 11. It will see volunteers stationed at medical tents along the 26.2-mile marathon route that starts in Hopkinton, Massachusetts, and ends in downtown Boston. Volunteers will receive Everbridge notifications in the event of an incident or disruption.
“We at the B.A.A. are always looking for ways to enhance our participants’ race experience, especially in the area of health and safety,” said Chris Troyanos, ATC – Medical Coordinator for the Boston Athletic Association.
“Everbridge provides us with an important resilience solution in the event of a situation that requires immediate and effective communications across our team of volunteers. We are proud of our continued partnership with Everbridge. The Everbridge mission of keeping people safe aligns with our overall commitment to the safety and success of the Boston Marathon.”
Earlier this year the BAA announced additional coronavirus mitigation efforts including proof of vaccination or a negative COVID-19 test, reduced field size, and elimination of the pre-race Athletes’ Village staging area.
Since September 2020, the BAA has regularly convened a “COVID-19 Medical & Event Operations Advisory Group” to establish a framework to advise the organisation’s leadership, board of directors, and staff how to safely resume the Boston Marathon and other large, in-person BAA road races.
As part of its recent “COVID-19 Road to Recovery” Executive Symposium, Everbridge hosted senior sports executives from global organizations including Major League Baseball (MLB), Arsenal Football Club, and Dutch Olympic Committee to offer their insights about the future of sports in a post-pandemic world.
Top sports leaders discussed best practices for more safely returning fans to major sporting/entertainment venues and leveraging critical event management technology to assess and mitigate future threats and increase revenue.
“As a Boston-headquartered company, the marathon has always been a significant annual event for our organization and employees,” said Tracy Reinhold, Everbridge Chief Security Officer, and former head of the FBI’s Intelligence Division.
“This year, more than ever, we are keenly aware of the importance of serving the Boston Athletic Association as it brings back the prestigious Boston Marathon in a safe and vigilant way for every runner, volunteer, and staff member.”
www.baa.org
www.everbridge.com
