Outside Interactive has announced the next evolution of Outside+. This is positioned as ‘the ultimate membership for active and healthy lifestyle enthusiasts.’ It combines all of the Outside media brands into a single bundled offering.
The company is billed as ‘the world’s leading creator of active lifestyle content, services, events, and experiences.’ It is expanding its membership offering with an updated membership portal and new member benefits.
Outside+ members have a wide range of adventure and activity interests. In an effort to help customers better understand the benefits that are more meaningful to the activities they love, Outside has updated Outside+ membership bundles.
Outside has launched new membership bundles, ranging from The Adventure Bundle, which groups together the most relevant benefits, such as ski trips, gear discounts, and action-packed documentaries; to the Nutrition & Wellness Bundle, highlighting recipes, meal plans, and yoga courses. The Cycling Bundle for enthusiastic riders gains access to VeloNews and Peloton Magazine.
While all Outside+ members receive access to the same benefits, the new membership bundles make it easier for members to navigate to their preferred perks.
“Our audience is made up of the world’s most active hikers, skiers, cyclists, climbers, and other outdoor enthusiasts, all who have unique interests and pursuits,” said Outside CEO, Robin Thurston.
“Improving the Outside+ user experience was a natural next step. We already provide members with best-in-class content, experiences, utilities, community, and commerce – now, we’re making this experience even more personalized. Our goal is to provide endless inspiration and resources to fuel users’ pursuit of epic and everyday adventures.”
Since the initial membership launch, Outside notes that it has consistently added new benefits to Outside+, all without increasing the membership price, including:
- Outside Shop: This online, one-stop-shop includes thousands of brand-name products, curated by Outside’s product buyers and gear experts, ranging from jackets and shoes, to yoga mats. This includes personalized quarterly and monthly subscription gear boxes, valued at US$50-$300. All Outside+ members receive a US$50 credit with a US$100 eligible purchase, valid through the term of the member’s subscription.
- Trailforks Pro Features: Access to Trailforks Pro and its database of over 400K trails worldwide, including unlimited offline downloads.
- Gaia GPS Premium: Access to offline maps and the entire map catalogue, including weather and terrain overlays.
- Outside TV: Stream more than 600 hours of member-only TV shows and films featuring ski action, climbing stories, survival challenges and travel documentaries.
SKI Gear concierge: Access to SKI magazine’s private Slack channel to chat directly with the editorial staff about gear insight. - Streaming library: Access to a collection of adventure sports and lifestyle films, series, live-streamed events and more from some of the biggest names in outdoor and adventure sports.
- New instructional courses: Join a pre-season workout with a US Ski Team trainer and learn about avalanche awareness, hacks for snow emergencies, and tips to become a smarter and safer backcountry skier.
- Injury insurance: Members receive Spot Injury Insurance coverage at a discounted price and are covered while skiing, snowboarding, mountain biking, and hiking anywhere in the US.
- Modern Adventure Trips discount: Discounted access to custom trips for Outside+ members only to Alaska, Patagonia, the French Alps, and Everest Base Camp in 2022, accompanied by Outside editors.
- athleteReg discount: Up to US$30 off a next race and US$30 off race fees on athleteReg, Outside’s online athletic event registration platform.
Other benefits range from cooking how-to’s and meal plans, to Warren Miller film tickets and fitness challenges.
Currently valued at more than US$500+, an Outside+ membership is US$99/year. US residents may choose two print subscriptions from these 11 titles: Backpacker, Beta MTB, Clean Eating, Climbing, Outside, SKI, Trail Runner, Triathlete, VeloNews, Peloton, or Yoga Journal.
www.outsideonline.com/outsideplus
