Mojo Vision, billed as ‘the Invisible Computing Company’, has announced strategic partnerships with a number of leading sports and fitness brands.
According to the company, these partnerships will collaborate on next-generation user experiences that combine augmented reality, wearable technology and personal performance data.
The companies will work together using Mojo’s smart contact lens technology, Mojo Lens. This incorporates a built-in display for projecting data to the user’s field of vision. The aim is to find unique ways to improve access to data and enhance athlete performance during sporting activities.
The company’s initial partnerships include: Adidas Running (running/training), Trailforks (cycling, hiking/outdoors), Wearable X (yoga), Slopes (snow sports) and 18Birdies (golf).
“We are making important progress in developing our smart contact lens technology, and we continue to research and identify new market potential for this ground-breaking platform,” said Steve Sinclair, SVP of Product and Marketing of Mojo Vision.
“Our partnerships with these leading brands will give us valuable insights into user behaviour in the sports and fitness market. The goal is for these collaborations to deliver athletes an entirely new form factor with performance data that is more accessible and useful in the moment.”
David Hobbs, Senior Director of Product Management of Mojo Vision, added “Today’s wearable devices can be helpful to athletes, but they can also distract them from the focus of the activity; we think there’s a better way to deliver athletic performance data.
“Wearable innovation in existing form factors is starting to reach its limits. At Mojo, we’re interested in better understanding what’s still missing and how we can make that information accessible without disrupting someone’s focus and flow during training – when it matters most.”
The company notes that Mojo Lens overlays images, symbols and text on users’ natural field of vision without obstructing their view, restricting mobility or hindering social interactions. Mojo calls this experience ‘Invisible Computing’.
In addition to the sports and wearable tech market, Mojo is planning an early application of its product to help people struggling with vision impairment by using enhanced image overlays.
Coinciding with the confirmation of its new sports partners, Mojo Vision has also raised an additional US$45 million in its Series B-1 investment round. This funding will support the development of Mojo’s smart contact lens technology.
The additional funding includes investments from Amazon Alexa Fund, PTC, Edge Investments, HiJoJo Partners, and others.
Existing investors NEA, Liberty Global Ventures, Advantech Capital, AME Cloud Ventures, Dolby Family Ventures, Motorola Solutions and Open Field Capital have also participated. These new investments bring Mojo Vision’s total funding to date to US$205 million.
