British blood cancer charity Cure Leukaemia has announced that Santini will become the official kit supplier for The Tour 21 this year.
The three-year partnership means that Cure Leukaemia’s major cycling event, The Tour 21, which will see amateur cyclists take on all 21 stages of the Tour de France route one week ahead of the professional event, will be kitted out in the latest cycling wear from Santini.
Santini recently became an official partner of the Tour de France, with the tie-up beginning in 2022 for five years. As part of Cure Leukaemia’s UK partnership with the Tour, the Italy-based cycling wear manufacturer is aligning with a challenge that looks to raise £1,000,000 for life-saving research into blood cancer.
The Tour 21, which will take place from Friday 24th June to Sunday 17th July 2022, will see a team of 25 amateur cyclists led by former footballer, blood cancer survivor and Cure Leukaemia patron Geoff Thomas. The group will be taking on all 21 stages of the Tour de France with the aim of raising £1,000,000 for Cure Leukaemia.
As a result of the COVID-19 crisis, the 2020 event was cancelled leaving Cure Leukaemia with a £1,000,000 shortfall. The team was committed to completing their challenge in 2021, however, and through their official partnership with the Tour de France, Geoff Thomas and the team incredibly surpassed their £1,000,000 target for Cure Leukaemia.
Monica Santini, CEO at Santini Cycling Wear said “We are delighted to be partners of The Tour 21 and to join forces with Cure Leukaemia. The 25 amateur cyclists will wear a special Santini kit.
We hope this partnership will help to increase the fundraising and accelerate Leukaemia research.”
Jon Sangan, UK Custom Sales Director at Santini said “Santini has long admired Cure Leukaemia’s tireless charity work to bring pioneering drug and transplant treatments to blood cancer patients in the UK.
“With the latest announcement of Santini and Cure Leukaemia becoming partners to The Tour de France, it was only natural that we join forces to create a very special Tour21 event and London to Paris experience for the charity’s supporters. We look forward to supporting the charity with not only the finest cycling apparel, but also our desire to help the cause of Leukaemia research.”
Laurent Lachaux, Commercial Director at Tour de France organising firm Amaury Sport Organisation (ASO) said “We are very proud to build bridges between Cure Leukaemia and Santini, creating synergies for both of our partners.
“This partnership will strengthen the link that unites the Tour de France with Tour 21 and Santini while helping to create more impactful activities that are in line with the Tour de France long lasting charity action plan.
“A.S.O. is committed to help raising awareness of Cure Leukaemia and we hope that joining forces with a recognized international brand like Santini will help the Tour 21 to increase fundraising and accelerate Leukaemia research.”
Cure Leukaemia Chief Executive James McLaughlin added “We are delighted to welcome Santini into the Cure Leukaemia family. They have a storied history in the sport as one of the most prestigious cycling brands in the world.
“In securing this partnership, we hope that it not only raises awareness of Cure Leukaemia and the Tour 21 event at a global level but also provides us with the opportunity to secure increased fundraising potential and expand our range of cycling events and opportunities going forward.
www.thetour21.com
www.cureleukaemia.co.uk
www.santinicycling.com
