Ultra-cyclist Ricardo Torrao has joined the 3T team covering the UK and Ireland. He previously worked at Red Bull and Mustard Media in various sales, marketing and business development positions.
René Wiertz, CEO of 3T, said “Ricardo’s background as an ultra-cyclist, in media, sales and business development make him the ideal colleague to support the fast growing business in the UK & Ireland.
“3T is well positioned at the premium side of the fast-growing gravel and e-gravel segments, and Ricardo will be able to further support the dealers and consumers in this key market.’
Ricardo Torrao said “I am extremely proud to be joining 3T. The company designs the fastest gravel bikes in the market today, and the expansion into eGravel further opens up strong growth possibilities.
“With its own in-house factory in Italy for frame and crank production, as well as an in-house assembly line, 3T will be able to make a difference for the dealers and consumers in the UK and Ireland. I look forward to work with all dealers in my.”
3T recently hired Cory Maclennan, coming from Rapha London, to provide customer support to all customers in the UK & Ireland. While Maclennan is based in the company’s office in Italy, Torrao will be operating out of his base in Manchester, UK.”
