Compression specialist CEP is taking on distribution agency Fit Brands as its running specialty partner for expanding sales in England and Wales.
CEP has built a network of retailers across Europe, growing from its base in Germany. With views to firmly establish the brand in the UK, Fit Brands will be striving to build a stronger CEP presence within UK stores.
‘Fit Brands will be targeting core accounts and educating retailers on the CEP product range and what sets it apart from competitor brands within the compression category.’
The founder of Fit Brands, Jon Dennis, is a former professional runner with over 30 years of experience within the running industry. Mark Ash joined the Fit Brands team in 2020, having worked extensively within the UK sports industry in both regional and international positions. Ash will be taking a direct role in developing the CEP brand into the run specialty channel in the UK.
Annemarie Boehm, CEP Business Development Manager, said “We are delighted that Fit Brands has joined forces with CEP to consolidate and deepen the brand’s presence in the UK as world leaders in sports compression.
“With Fit Brand’s extensive knowledge, experience and reach across the sports retail sector, CEP will be responding to the increasing demand for superior sports compression. Our ability to supply from our state-of-the art manufacturing facility in Germany means we can satisfy this growth in demand for sports product excellence.”
Mark Ash, Principal at Fit Brands, said “We are excited to add CEP to our portfolio of specialty brands. When identifying brand partners, we look for premium products, clean distribution, and a specialty retail focus.
“We have watched the development of CEP for some time and are honoured to have this opportunity to work with them in the UK. Our established retail network fits seamlessly with CEP’s objectives and we look forward to continuing to establish them as the leader in compression products.”
