Destination Sport Experiences (DSE) has agreed to purchase the Sportive Breaks brand from its previous owner and… ‘will now deliver hundreds of additional cycling holidays in 2022.’ Financial terms of the deal were not disclosed.
A release from DSE noted… ‘Hundreds of UK cyclists will benefit thanks to an asset purchase agreement between Sportive Breaks and Destination Sport Experiences.
‘The pandemic put unbearable pressure on the travel industry with two years of lockdowns and international travel restrictions, so being part of a much larger UK travel group will strengthen the Sportive Breaks brand going forward, offering benefits to customers from the economies of scale of hotel and flight purchasing.’
Destination Sport Experiences added that it will be using its operational and customer service experience to improve the market leading tours offered by Sportive Breaks.
Sportive Breaks offers premium travel packages for cyclists looking to take part in some of Europe’s most prestigious cycling events, including Etape du Tour and Paris Roubaix, as well as organising international cycling breaks and weekenders.
This acquisition is seen as an important milestone for Destination Sport Experiences in its business growth and development. The company will be able to offer Sportive Breaks’ customers access to more top European cycling events and holidays and a wider range of premium experiences.
Si Teasdale, International Operations Manager at Destination Sport Experiences, said “We are delighted to be able to assist customers of Sportive Breaks and confirm their trips for 2022 and beyond.
“We take pride in the quality of our services and are excited to be able to move forward with new events and be able to offer even more incredible experiences to even more customers.”
Destination Sport Experiences was founded in 2021. The team offers travel packages for some of the biggest and best sporting events in the world. They encourage athletes to ‘Do Something Extraordinary’ and take the stress out of organising travel and accommodation for worldwide cycling, running and triathlon events.
Sportive Breaks was launched in December 2015 to provide cycling holidays and tours for the growing market of UK cyclists who want to ride sportives across Europe, offering a chance to secure race entries and hotels within seconds of events becoming available.
www.destinationsportexperiences.com
www.sportivebreaks.com
