The Giro d’Italia, one of the biggest road cycling events in the world, is landing in Brazil with a special version for amateur riders. The Giro d’Italia Ride Like a Pro Brasil will be held in Campos do Jordão, against a backdrop of mountains and scenery in the state of São Paulo.
The challenge in Campos do Jordão is scheduled for April 3, 2022, a date chosen to honour the first edition ever printed of the Journal La Gazzetta Dello Sport.
The event will have a gravel stretch on the route. There are two route options: a short course of 63km and +1300m of elevation, and a long course with 112km and +2650m of altitude gain.
The long course will pass through the Serra do Paiol, a mountainous stretch with 12km of almost uninterrupted climbs and +1350m of altitude gain.
Campos do Jordão city is located at the top of the Mantiqueira mountain range. The spot was chosen as the venue for the competition due to its hotel infrastructure and location between São Paulo, Rio de Janeiro and Minas Gerais.
The mountainous topography of the tourist resort combined with the local climate and altitude above 1700m were all seen as differentiating factors for the new event.
This gravel section was created to maintain tradition and bring the experience of the Italian competition as close as possible to the event in Italy.
During April 1-3, 2022, the Giro d’Italia Ride Like a Pro Brasil will have an Expo Village, for the exhibition and sale of sporting goods, where the event’s sponsors can connect with the athletes and also promote several activations for the public.
The organization of the event is being handled by Global Vita Sports, a sports marketing agency specialized in the development and execution of large-scale events. In addition to its existing team, the company has also brought in individuals who worked in the 2016 Rio Olympic Games in Brazil.
Arthur Trauczynski, Managing Partner of Global Vita Sports, said “We are proud and very happy to partner with the Italian company RCS Sports, a sports giant listed on the stock exchange and a world reference in major sporting events.
“More than anything, we are excited and committed to host such a great party and sporting event that celebrates the essence of the Italian spirit and is a source of pride for the country’s cycling community.
“Above all, we have great expectations with the transforming effect of the event on local and regional tourism, boosting the economy of Campos do Jordão and its region, a movement that is very important for the current scenario in our country.”
Giro d’Italia Ride Like a Pro Brasil has signed up a number of sponsors for the event, such as C6 Bank Mastercard, Cannondale, EF Education and Caffeine Army.
The organising team notes that more than 1,000 individuals have already registered to participate, with entry limited to 2,500 riders.
