The #RideforUkraine charitable challenge on ROUVY saw the virtual cycling firm donate €1 not just for every registered rider but for every ride made during the charity period.
In total, ROUVY donated €25,000 to UNICEF for humanitarian aid for Ukrainian children.
ROUVY, located in the Czech Republic, is a part of the Czech Pale Fire Capital Group, which, on February 24th, 2022, announced a donation of US$1 million dollars to support Ukraine and took measures to ensure provision of 250 places for potential Ukrainian refugees.
Petr Samek, CEO of ROUVY, said “We just could not stand by and simply watch a sovereign European nation undergoing a large-scale invasion across the whole country. We have unhesitatingly decided to express support to the country that is now facing similar aggression as the home country of ROUVY, the Czech Republic, did in its history, twice.
“As we did with ‘RideforItaly’, we now thank everyone who joined our effort and took action for Ukraine. We promised to donate €1 for every rider who finished the route of this challenge.
“There were up to around 10K finishers out of the almost 17K that registered. But we know that another eight thousand athletes rode the route without signing up for the challenge. So, we decided to top it up and round it to €25K.”
