Featuring recycled materials, Giro Sport Design has announced the release of its Ride apparel and Chrono Elite apparel collections.
Ride collection
The Ride collection is a new expansion of the brand’s mountain bike apparel line-up. Crafted with Renew Series recycled nylon and polyester, Ride apparel employs materials such as 4-way stretch Havoc Durablend and drirelease merino/polyester blend.
Giro Ride jerseys and shorts are available from authorized Giro retailers and giro.com for US$90 and US$130 US MSRP / €84 and €109 / UK £74 and £99.
Chrono Elite collection
The Chrono Elite apparel collection is billed as Giro’s lightest and coolest apparel. It has a modern fit and Renew Series recycled materials, all brought together in a minimalist aesthetic.
Additionally, materials are dyed instead of sublimated, giving Chrono Elite a premium hand feel with rich tones and featuring solid, understated colours with minimal branding. Chrono Elite jerseys and bib shorts are available from authorized Giro retailers and giro.com for US$120 and US$200 MSRP / €119 and €169 / UK £109.99 and £149.99 / AU$159 (bib shorts n/a.)
“The Chrono Elite collection is the culmination of several years of design and real-world testing, and I know riders will see and feel just how elevated these pieces are,” said Giro’s Apparel Product Manager Margaux Elliot who is also leading the brand’s sustainability initiatives.
“Just as fit, function, and style are always top priorities for Giro apparel, so is sustainability. All the styles use recycled materials, and I’m proud of the major step the Chrono Elite collection represents in our journey toward reducing our impact on the planet without sacrificing one bit of performance.”
Giro Renew Series products are made with recycled nylon, polyester, elastane and Econyl Lycra made from reclaimed fishing nets and other ocean debris.
At least 50% of the finished product must use fabrics and materials with recycled content to earn the Renew Series designation. 54% of Giro’s entire apparel line uses recycled materials, and 55% is using bluesign approved materials.
Giro adds that it is also moving away from using long-chain DWR coatings in weather-resistant products where possible, changing to new PFC-free coatings which have a much lower impact on the planet.
