GoFundMe is set to become the new title partner of Richmond RUN-FEST and KEW THE RUN, as well as the official fundraising platform for all RUN-FEST events.
GoFundMe and RUN-FEST are entering into the new partnership with a shared goal to double the number of charity runners at the events by 2024 and to help raise £1 million a year for charity.
The London Borough of Richmond upon Thames, the home of RUN-FEST, has marked a number of running firsts over the years and now marks GoFundMe’s first event partnership in the UK.
According to a brand tracking study from YouGov in July 2022, GoFundMe is now the UK’s most well-known fundraising platform amongst 18-49 year old’s and continues to grow in popularity with charity fundraisers. In 2021, as well as helping thousands of individuals, charity fundraisers raised over £20 million on the platform.
RUN-FEST’s Race Director Tom Bedford said “As we celebrate our 10th anniversary this September, we are pleased to welcome GoFundMe to the RUN-FEST family. In our first 10 years over £4 million has been raised for charity. By partnering with GoFundMe we believe this will significantly help our national and local charities hit higher targets.”
Over 8,000 runners are expected to complete the Richmond AIR:10K, Half & Marathon to raise money to help worthy causes nationally across the UK, and locally across the weekend of September 10-11 this year. This year’s marathon has already sold out, but entries are still available in the Richmond AIR:10K, Half Marathon and Kids’ Mile races.
GoFundMe’s UK Head of Marketing Michael Smith said “GoFundMe is the most helpful place on earth; and with the platform growing in popularity with charity fundraisers, we’re delighted to be working with RUN-FEST and it’s charity partners to help even more runners take on the iconic runs in Kew Gardens for charity.”
The GoFundMe Richmond AIR:10K, WWF Kids’ Mile and Visit Cayman Islands Sundown 5K all take place on Saturday, September 10th followed by the Richmond Half and Full Marathon on Sunday 11th.
