The Professional Triathletes Organisation (PTO) has entered into a multi-year partnership with on-demand content specialist Endeavor Streaming to launch a brand-new OTT (over the top) offering.
‘The service, PTO+, will launch as a free, registration-only service to maximise audience engagement worldwide for the PTO’s flagship events this summer, starting with the inaugural PTO Canadian Open in Edmonton, 23-24 July 2022, the new PTO Tour’s first event.’
“This is another important milestone for the PTO as we promote our PTO Tour events and athlete storytelling to sports fans around the world,” said Tim Godfrey, Chief Marketing Officer at PTO.
“The PTO will leverage Endeavor Streaming’s end-to-end D2C capabilities with branded front-end device applications, video streaming capabilities and subscriber management tooling to deliver a dedicated triathlon content destination, so the fans can follow all the action.”
Outside of Europe and the Indian Subcontinent, where Warner Bros Discovery has exclusive live rights, PTO will livestream PTO Tour events and shoulder content. This includes:
- The US$1 million PTO Canadian Open (July 23-24)
- The second edition of US$1.5 million Ryder Cup-style Collins Cup (August 20)
- The US$1 million PTO US Open (September 17-18)
- Countdown preview shows, highlights packages and live media events
- Documentaries amplifying the PTO professionals and their stories
“We are pleased to partner with PTO who have a keen eye for delivering impactful content, and who are in an exciting phase of their digital evolution,” said Pete Bellamy, SVP Global Head of Sports and International M&E at Endeavor Streaming.
“PTO+ represents a new and dedicated home for viewing triathlons, including original content catered to fans around the globe. We’re excited to see Endeavor Streaming support and embrace PTO’s ambition to connect with fans and deliver their live events this summer and beyond.”
The Countdown To Canada preview show for the PTO Canadian Open will be available for fans to watch on PTO’s new streaming platform, featuring Canadian hopefuls Paula Findlay and Lionel Sanders, who will both look to ink their triathlon legacies by winning the first-ever PTO Open event in their home market. Part 1 of the show is available online.
With Endeavor Streaming’s performance analytics insight tooling, PTO adds that it can take advantage of consumer insight metrics to maximise audience growth opportunities and build a marketplace strategy.
From launch, users will be able to access the PTO’s original content series, including ‘Unbreakable’, which tells the story of professional triathletes’ preparation ahead of the PTO 2020 Championships, and ‘Beyond Human’, which gives fans insight to some of the biggest stars in triathlon as they geared up to the inaugural Collins Cup.
The on-demand catalogue will continue to grow with further original content, race highlights, live event replays, press conferences and more.
Registration for the new platform is free to anyone around the globe and is available on web and iOS/Android mobile and tablet devices. The service is launching with the PTO original content library with plans to expand further.
The app can be downloaded now for iOS or Android and can also be viewed directly in the browser at plus.protriathletes.org
www.protriathletes.org
www.endeavorco.com
